**Role Summary:**
Our client is seeking a passionate and creative Social Media Coordinator to join their dynamic team. While working for VAM this will be your primary duty: to manage a top tiered social media account within the hair restoration industry.. The ideal candidate will be a highly motivated and results-oriented individual with a strong understanding of social media best practices and a proven ability to create engaging content that resonates with our client's target audience.
**Key Responsibilities:**
* **Daily Content Creation and Scheduling:**Develop and execute engaging social media content calendars across all major platforms (Instagram, Facebook, TikTok, etc.)
* Create compelling visuals (photos, videos) and engaging captions that align with brand voice and marketing objectives.
* Utilize Sprout Social for scheduling, publishing, and analyzing social media activity.
* **Community Management:**Monitor and respond to all social media comments, messages, and mentions in a timely and professional manner.
* Engage with followers through comments, Q&As, and other interactive activities.
* Build and grow online communities by fostering meaningful relationships with followers.
* **Social Media Analytics & Reporting:**Track and analyze key social media metrics (reach, engagement, impressions, website traffic) using Sprout Social and other relevant tools.
* Prepare regular reports on social media performance and identify areas for improvement.
* **Trend Identification & Adaptation:**Stay up-to-date on the latest social media trends, best practices, and platform updates.
* Identify and capitalize on emerging trends and opportunities to increase brand visibility and engagement.
* **Collaboration:**Collaborate effectively with the marketing team, creative team, and other departments to ensure brand consistency and alignment across all channels.
* **Briefing & Execution:**Effectively understand and execute social media campaigns based on provided briefs.
* Analyze campaign performance and provide insights for future campaigns.
**Qualifications:**
* 3+ years of experience in social media marketing, community management, or a related field.
* Proven experience using Sprout Social or similar social media management tools.
* Strong understanding of social media platforms and their respective audiences.
* Excellent written and verbal communication skills.
* Strong analytical and problem-solving skills.
* Passion for the aesthetics industry (a plus, but not required).
* Highly coachable and eager to learn.
* Strong portfolio showcasing successful social media campaigns.
**Key Considerations for Applicant Screening:**
* Portfolio Review: Carefully review the applicant's portfolio to assess their creative skills, understanding of social media trends, and ability to create engaging content.
* Sprout Social Proficiency: Inquire about their specific experience with Sprout Social and their ability to utilize its features effectively.
* Communication Skills: Evaluate their written and verbal communication skills through their resume, cover letter, and any communication during the interview process.
* Coachability: Assess their willingness to learn and adapt to new strategies and feedback.
* Aesthetics Industry Interest: While not mandatory, candidates with a genuine interest in the aesthetics industry may demonstrate a stronger understanding of the target audience and potential content ideas.
**Must haves:**
* Working availability on California PST time zone - 8am-5pm (no exceptions)
* Working knowledge of Sprout Social.
* Readily available to respond on Slack.
* Daily communication and a humble personality but assertive work ethic.
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