Job Description

Job Description

Welcome To ParsonsKellogg! Your Singular Destination for Premium Promotional Products! Headquartered In Rhode Island, We Are a Top 50 Distributor of Promotional Items Nationwide.

About the Company:

ParsonsKellogg is a top 50 distributor of promotional items nationwide, known for its commitment to customer engagement and delivering superior products and services. ParsonsKellogg has made its name as the go-to brand partner in customer engagement. With our unique vendor relationships, we deliver superior promotional products and services at competitive prices. We ensure the experiences of our clients, whether they are a big name in corporate America or the shop around the corner, are efficient, easy and rewarding. That’s the PK way.

Fuel ParsonKellogg's E-Commerce Growth! Join our dedicated team as a contract SEO Strategist/Senior Copywriter and become a driving force behind the continued success of ParsonsKellogg’s thriving online platforms.

Compensation: Negotiable (Market Rate)

Job Description:

We're looking for a talented and versatile SEO Strategist/Copywriter to join our team. In this role, you'll be the voice of our brand, crafting compelling, conversion-driven copy for a wide range of marketing materials, including product pages, emails, and promotional assets.

You'll play a key role in our content strategy, from writing new blogs and guides to optimizing existing content for search engine visibility and user engagement. The ideal candidate has a strong understanding of SEO best practices, A/B testing, and using data to improve performance. You will be a collaborative partner to our marketing and creative teams, ensuring our brand voice is consistent and effective across all channels.

Job Duties and Responsibilities:

• Develop and implement strategic SEO roadmaps that align with a client's business goals, forecasting the impact on traffic, leads, or transactions.
• Conduct in-depth performance analysis, providing clear and digestible reports on organic search performance on a monthly, quarterly, and yearly basis. This includes deep dives following algorithm updates and translating complex data into a compelling story about our strategic efforts.
• Present performance and strategy to clients with confidence and clarity, explaining how organic search impacts their business and recommending actionable next steps.
• Collaborate and delegate tasks to team members, providing clear expectations, resources, and feedback to ensure high-quality deliverables.
• Execute complex or innovative SEO projects that drive significant results for clients.
• Set and adapt SEO goals and forecasts based on historical data and the current search landscape.
• Maintain project and deliverable trackers to ensure all work is on schedule.
• Utilize AI and other proprietary technologies to optimize and enhance SEO processes.

Qualifications:

• A minimum of 5 years of experience in an SEO-based role, with a proven track record of success.
• Advanced understanding of all aspects of organic search, including on-page, technical, off-page, and content SEO.
• Extensive experience with e-commerce clients and the ability to align SEO strategies with key business objectives.
• Proficiency with essential analytical tools such as Google Analytics, Google Search Console, SEMRush, Ahrefs, Moz, and Screaming Frog.
• A proactive, solution-oriented mindset and the ability to work independently to develop custom SEO strategies.
• Exceptional storytelling and presentation skills, with the ability to simplify complex topics and deliver actionable insights.
• Strong time management and organizational skills for planning strategy, delegating tasks, and ensuring timely project completion.
• A collaborative team player with the ability to provide constructive feedback and, ideally, experience in training other team members.

Equal Opportunity Statement:

ParsonsKellogg is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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