Job Description

We are seeking a high-performing Sales Manager to lead and execute sales programs for national grocery and big-box accounts across the U.S. The role requires building and leveraging strong relationships with key decision makers, broker partners, and customers to increase revenue, launch new products, and expand market share. This role is not limited to account management; the candidate must actively bring in new business.

The ideal candidate has proven success in multi-category retail sales, particularly in Meats, Prepared Meals, or Fresh Food products , and possesses strong strategic, consultative, and leadership skills.

Key Responsibilities

• Develop and execute annual sales plans for national grocery and big-box accounts, aligning with brand and customer strategies.

• Drive new business development in addition to managing existing accounts.

• Lead P&L, trade promotion, merchandising strategies, and distributor relationships.

• Build and maintain consultative relationships with Key Decision Makers (KDMs)and partners.

• Develop and execute detailed action plans to achieve sales goals for all national accounts.

• Ensure successful product launches, placement of new SKUs, and ongoing promotional strategies.

• Monitor market trends, analyze competitive activity, and adjust strategies accordingly.

• Manage brokers, establish KPIs, and lead quarterly performance meetings.

• Leverage SPINS, IRI, Nielsen, or other retail data for insight-driven decision making.

• Provide accurate forecasting, demand planning, and reporting on sales initiatives.

• Maintain deep knowledge of retail priorities, shopper behavior, and merchandising fundamentals.

• Travel 25–50% for client visits, trade shows, and industry events.

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