Job Description

## ** About the Role:**

ScaleBridger is looking for a **highly creative and results-driven** professional with expertise in **graphic design, video content creation, and digital advertising (Meta & Google Ads).** The ideal candidate will be responsible for designing visually compelling content, producing engaging videos, and running performance-driven ad campaigns.

## ** Key Responsibilities:**

### ** Graphic Design**

✅ Design high-quality visuals for websites, social media, email marketing, and ad campaigns.

✅ Create brand-consistent content, including logos, banners, and infographics.

✅ Develop ad creatives optimized for Meta (Facebook & Instagram) and Google Ads.

✅ Work with the marketing team to ensure visuals align with campaign goals.

### ** Video Content Creation**

✅ Produce and edit engaging short-form and long-form video content for ads, social media, and YouTube.

✅ Create high-quality motion graphics and animations.

✅ Optimize video content for different platforms (Facebook, Instagram Reels, TikTok, YouTube, etc.).

✅ Collaborate with the team on video scripts and storyboarding.

### ** Meta & Google Ads Management**

✅ Plan, launch, and optimize ad campaigns on Facebook, Instagram, and Google.

✅ Conduct audience targeting, A/B testing, and performance analysis.

✅ Monitor and optimize ad spend to maximize ROI.

✅ Track campaign KPIs and generate performance reports.

## ** Requirements:**

✔ Proven experience in **graphic design, video editing, and paid ads management**.

✔ Proficiency in **Adobe Photoshop, Illustrator, Premiere Pro, After Effects, or similar tools**.

✔ Experience in **Meta Ads Manager & Google Ads** for running campaigns.

✔ Strong understanding of marketing funnels and conversion-driven designs.

✔ Ability to create engaging ad creatives that drive conversions.

✔ Strong analytical skills to monitor ad performance and optimize campaigns.

✔ Knowledge of trends in social media, advertising, and content marketing.

## ** Qualification Task – Show Us What You Can Do!**

### **Task 1: Design a Social Media Ad Creative**

**Objective:** Design a high-converting ad creative for a fictional **real estate business** offering luxury apartments.

**Instructions:**

* Create **two** ad designs (one for Facebook/Instagram, one for Google Display).
* Use a catchy headline, an engaging call-to-action, and a strong visual.
* Ensure the designs follow Facebook & Google Ads best practices.
* Submit the designs in JPG or PNG format.

### **Task 2: Create a Short Video Ad**

**Objective:** Create a **15-30 second** video ad for the same fictional real estate business.

**Instructions:**

* The video should highlight the luxury apartments and include text overlays, transitions, and background music.
* Optimize the video for both Instagram Reels and YouTube Shorts.
* Use an engaging hook within the first 3 seconds.
* Submit the final video as an MP4 file or provide a Google Drive link.

### **Task 3: Ad Strategy Proposal**

**Objective:** Create a **1-page ad strategy** for a **real estate lead generation campaign** using Meta & Google Ads.

**Instructions:**

* Define the target audience.
* Suggest a campaign objective and budget allocation.
* Outline ad types (carousel, video, lead form, etc.).
* Suggest ways to optimize for conversions.
* Submit the proposal in PDF format.

## ** How to Apply:**

1️⃣ Complete **one** or more of the above tasks.

2️⃣ Send your resume, portfolio, and task submission to **[your email/contact]**.

3️⃣ Subject line: **Application – Graphics & Ads Specialist**.

**Only shortlisted candidates will be contacted for the final interview.**

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