Job Description
About the RoleAs the Director of Brand Marketing at Athleta, you will be a key leader within the Brand Marketing team of a billion-dollar fashion retail company. Reporting to the Senior Director of Brand Management, you will be responsible for defining and executing brand strategies that drive engagement, cultural relevance, and business impact across the activewear industry. This role requires a deep understanding of womens consumer behavior, seasonal storytelling, and multi-channel marketing to ensure our brand resonates with our core customer and cuts through in a competitive marketplace. What You'll Do
- Brand Strategy & Positioning: Lead the development of brand positioning, seasonal strategies, and campaign narratives tailored to active customer segments. Responsible as the day-to-day leader for the Athleta Girls and Canada businesses.
- Marketing Campaign Development: Partner with creative, digital, and media teams to develop compelling, 360 marketing campaigns that drive brand awareness, engagement, and conversion. Oversees the marketing functions input in the GTM process and leads high commercial marketing (Tier A) promotions in partnership with GTM leadership.
- Cross-Functional Collaboration: Work closely with product, merchandising, e-commerce, and retail teams to ensure brand messaging aligns with business objectives and customer needs.
- Social & Content Strategy: Partner with Social and Influencer team to drive culturally relevant and trend-forward storytelling, ensuring our brand is engaging and inspiring for our shopper.
Who You Are
- 10+ years of experience in brand marketing, with a focus on fashion, retail, or consumer lifestyle brands.
- Deep understanding of active consumer behaviors and cultural trends.
- Proven track record of developing and executing high-impact brand marketing campaigns across digital, social, and traditional channels.
- Strong leadership skills with experience managing cross-functional teams and external partners.
- Exceptional storytelling and creative sensibility with a passion for family-driven content.
- Ability to navigate a fast-paced, matrixed organization and drive alignment across teams.
- Data-driven mindset with experience leveraging insights to inform marketing strategies.
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Job Tags
Full time, Seasonal work,