Job Description

Who You Are

In the realm of digital media, your hands-on experience extends across prominent platforms like Google, Meta, Snapchat, TikTok, DSPs, and others. Your curiosity for emerging digital platforms is insatiable, making you not just fluent in today's digital landscape but also eagerly anticipating and adapting to the trends of tomorrow. You navigate the complex world of digital media with ease, possessing a deep understanding of terms such as ROAS, Cost-Per-Result, and the critical role digital attribution plays in a campaign's success. 

What sets you apart is your analytical prowess and your superpower of being a natural-born “tinkerer” - you’re never satisfied and are always looking to A/B test different tactics to yield the best results. You're not just comfortable with data; you thrive in it and are able to provide clear, actionable insights for future campaigns. Stone Ward is seeking an analytical thinker like you – someone who not only understands the nuances of digital media but can steer campaigns toward success through a combination of strategic thinking, hands-on experience, and a keen analytical eye.

Key Responsibilities

• Execute digital media plans across various platforms given media flowcharts created by media planner and creative assets, including but not limited to Google, Meta, Snapchat, TikTok, DSPs, and others.
• Assist in digital media channel recommendations including but not limited to new platforms, creative tactics, ad variations, creative best practices, and digital media mix optimizations
• Implement A/B testing for ad creatives, audience segments, and other variables to identify high-performing elements.
• Meet with digital account representatives to stay current on platform recommendations, best practices, and new campaign opportunities.
• Continuously optimize campaigns based on data insights, adjusting targeting, ad placements, and budget allocations to enhance effectiveness.
• Analyze digital performance to provide recommendations and insights for future improvement and optimization across live campaigns and on-going client presentations. 
• Stay abreast of industry trends, emerging platforms, and new technologies to enhance digital media strategies.

Minimum Requirements

• 2 years of digital hands-on keyboard buying experience (Meta, Google Ads, DSP, etc.)
• Strong understanding of media math (CPM, ROAS, CTR, Cost-Per-Conversion, etc.)
• In-platform target audience building experience (lookalikes, retargeting, first party data matching, exclusion lists, etc.)
• Strong understanding of tracking, attribution, and analytical strategies.
• Moderate to advanced mathematical abilities.
• Moderate to advanced knowledge of Microsoft Excel.
• Digital platform certifications are a plus (Meta, Google Search, Google Display, etc.)
• Experience in analytical platforms like Ninjacat, GA4, and TapClicks are a plus.

Who We Are

Stone Ward is a full-service advertising agency with a presence in Little Rock, Chicago, and Northwest Arkansas. Stone Ward is a recognized leader in innovative marketing solutions throughout the region with dedicated teams devoted to strategy, creative, digital, media, video production, client services, and public relations.

Building Good

When it comes to agency life, we tend to think we are the best. Stone Ward has been named “Best Places to Work” by numerous sources including Inc. Magazine and while we cannot fit all the perks on this sheet, here are a few of our favorites:

• Hybrid remote/in-office work experience.
• 100% Employer-Paid Health Insurance.
• 6 weeks of PTO for the primary caregiver following the birth or adoption of a child and one week of PTO for the non-primary caregiver.
• Generous Time Off – In addition to accrued vacation time, we close the office between Christmas and New Year’s and several other holidays (paid time) and offer “Fourth Fridays,” in which the office closes at 2 p.m. on the fourth Friday of each month.
• Extra Vacations – After 10 years with the agency, team members get one extra week of paid vacation and $2,500 to use for traveling to a chosen destination.

If you want to start Building Good and love all things digital media, this is the career for you.

Contact Devon Tucker, Senior Media Planner/Buyer: dtucker@stoneward.com

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