Digital Marketing Manager Job at Robert Half, Syracuse, NY

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  • Robert Half
  • Syracuse, NY

Job Description

Job Description

Job Description

We are offering a contract to hire employment opportunity for a Digital Marketing Manager in Syracuse, New York. As a key part of our team, you will be responsible for managing digital marketing strategies in the tech industry, with a focus on event and partner marketing. You will also have a strong background in agency account management, with significant experience with HubSpot.

Responsibilities:

• Develop and implement digital marketing strategies using analytics and performance reports
• Manage content across various digital platforms using Content Management System (CMS)
• Utilize Customer Relationship Management (CRM) tools to maintain customer relationships and drive marketing efforts
• Oversee and optimize advertising campaigns including Google Ad, Facebook Insights, and other advertisement platforms
• Manage and analyze database to improve marketing efforts and customer engagement
• Create and manage blogs to enhance brand awareness and promote products or services
• Plan and execute marketing campaigns to reach target audience and achieve business goals
• Utilize HubSpot for inbound marketing strategies, including email campaigns and SEO
• Monitor and report on the effectiveness of marketing communications and campaigns
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead of competition.• Must possess expertise in Content Management System (CMS)
• Proficient in Customer Relationship Management (CRM) software
• Capable of managing and maintaining databases
• Able to use Facebook Insights for analytics and campaign planning
• Proficient in Google Ad management and optimization
• Experience in creating and managing advertisements across various platforms
• Deep understanding of analytics and its usage in marketing strategies
• Blogging skills for content marketing and brand awareness
• Capable of planning and executing digital marketing campaigns
• Proficiency in using HubSpot for inbound marketing
• Strong understanding of brand awareness strategies in the digital space.

Job Tags

Contract work,

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