Job Description

Overview

Were building the worlds most lifelike personal AIsand were looking for a Head of Marketing to tell that story to the world. As Chief Marketing Officer (CMO), youll define how the world understands and engages with Uare.ai and lead a productdriven growth strategy. From launching AI personas to scaling brand presence and driving adoption across two distinct customer bases, youll own the strategy and execution of our entire marketing engine.

This role is for a strategic, datadriven, and creative marketing leader with experience navigating complex, multiaudience funnels. Youll work directly with the CEO and executive team to build brand equity, activate user growth, and develop tailored GTM strategies across segments.

Company context: Uare.ai, founded by Robert LoCascio (former CEO of LivePerson for 28 years), is an AI startup launched in May 2024 with a mission to empower people to do more with their memories. Eternos creates AIdriven personal digital twins to preserve, share, and interact with knowledge and stories. The proprietary Human Life Model (HLM) structures conversations and story data without training client data into traditional LLMs, leveraging 3rdparty LLMs for conversations with HLM providing structure and reasoning. The platform targets broad B2C and B2B applications and has gained traction with media coverage in outlets such as NBC, NPR, The New York Post, and CNET.

Location & Type: Los Altos, CA (inperson role); Fulltime.

Responsibilities

• Own and evolve the companys marketing strategy for both B2C and B2B verticals
• Build and lead a highperformance marketing team across brand, growth, content, lifecycle, PR, and community
• Drive targeted acquisition strategies for Baby Boomers/Gen X, leveraging both digital and offline tactics
• Develop demand generation programs tailored to prosumers and enterprise use cases
• Oversee content strategy, storytelling, and educational campaigns to explain our deep tech offering
• Launch and manage performance marketing initiatives with a datafirst approach
• Partner crossfunctionally with product, sales, and leadership to ensure tight alignment
• Cultivate media relationships and thought leadership around AI, legacy, and futureofwork trends

Requirements

• 10+ years of marketing leadership experience, ideally with exposure to both B2C and B2B audiences in technologybased businesses
• Deep understanding of AI
• Proven track record scaling customer acquisition, engagement, and retention across complex markets
• Experience with segmented marketing, funnel optimization, and messaging strategy
• Strong knowledge of digital channels (search, paid social, influencer, email, SEO) and field/relationship marketing
• Strategic and handsonyou know how to execute and lead
• Excellent communication skills with an intuitive grasp of brand voice and narrative
• Deep curiosity about AI, human legacy, storytelling, and the intersection of tech and humanity
• Based in or willing to relocate to Los Altos, CA (inperson role)

Bonus Points

• Background in marketing legacy products, personal storytelling tools, or life services
• Experience building marketing systems for multiusecase platforms
• Youve taken a startup from zero to scale across multiple audience types

Seniority level

• Executive

Employment type

• Fulltime

Job function

• Marketing

Industries

• Technology, Information and Internet

Job Tags

Similar Jobs