Job Description

Marketing Creative Director

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We've grown into one of the most recognized global brands. We consider ourselves "relentless pioneers" that push boundaries and defy barriers. The company pushes beyond the limits of today's technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA's ENERGY STAR Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations. This role will be in our Plano, TX office, Mon-Thursday, with Friday as a work from home day.

Role and Responsibilities

• Create/lead agency partners to create bold creative content/campaigns that are culturally relevant, resonate with target audiences, are informed by data, and reach consumers in new and innovative ways
• Daily responsibilities include concepting and creative development of ATL and BTL materials. Reviewing marketing materials for Digital Display, OOH, TVC, Online Video, CRM, Social, Influencer and Events. Overseeing localization of global assets.
• Proactively track trends in marketing, culture, design, user experience, and social media.
• Take ownership of deliverables and initiatives with acute attention to craft and detail
• Ability to handle more than one assignment at a time across multiple products, and can adapt quickly to changing priorities
• Collaborate and sell in creative approach with cross-functional teams.
• Will have expert knowledge of all mobile devices along with their Product Toolkits and all Brand Guidelines.
• Provide and articulate creative direction to agency partners and SEA stakeholders.
• Support the vision of the Integrated Marketing Team to help fulfill short- and long-term goals.

Skills and Qualifications

• Bachelor's degree required.
• Minimum of 6+ years' experience on a brand's internal creative team, ad agency or similar experience in a brand creative studio.
• Deep experience in social, either in leading an organic presence for a brand, leading paid social, or leading agencies to deliver social first campaigns, extensions or digital experiences.
• Must be a creative and strategic thinker who is able to grasp the big picture, while simultaneously executing the finer details
• Portfolio that demonstrates conceptual thinking, design expertise and 360 campaigns that fulfilled the strategy/brief in a remarkable way
• Proficient in Adobe Creative Cloud: Photoshop, Illustrator Premiere and InDesign.
• Deep understanding and experience in animation and video production skills
• Fundamental understanding of best practices for all paid and organic media
• A team player that supports their coworkers and is always willing to help others
• Strong verbal and written communication
• Strong organization and presentation skills
• Must be able to multitask and keep pace move at industry speed
• Must be flexible, self-motivated, resourceful, have a positive attitude and be open to change
• Willingness to take direction and learn from others
• Can think strategically, understands consumer behavior and cultural zeitgeist
• General understanding of good copy writing and messaging hierarchy
• Partnering with project managers to meet deadlines and stay within scope

Physical/Mental Demands and Working Conditions: The position requires the ability to perform the essential duties and responsibilities in the following environment:

• Work is generally performed in an office environment.
• Operate a computer keyboard and view a video display terminal 50% of work time, including prolonged periods of time.
• The movement and transportation of equipment, most of the time under 25 pounds.
• Performs work under time schedules and stresses which are normally periodic or cyclical, including time sensitive job stress, fatigue, unpaid over-time, intellectual challenge, constant technical data feedback, language barriers, and business management stress.
• Machines, tools, equipment, and work aids representative and commonly associated with PCs, printers, and office work areas.
• Frequently works additional hours beyond normal schedule.
• Under very little direct supervision with a high level of responsibility to apply general policies and guidelines where decisions are seldom monitored and consequences of decisions adversely affect operating results and management decisions. Complete access to confidential company data where disclosure may jeopardize the company's competitive position.

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