Job Description

Who We Are:

WHY Brands Inc., a parent company of Munchkin and Curio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY's vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!

We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child's potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.

There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.

What You'll Do:

We are searching for an Associate Creative Director to be a trusted and confident partner to the CBO/Creative Director. This full time, on-site role oversees a full 360, in-house, design and production with weekly production supervision of assets in Hong Kong and China.

The ACD needs to be a mature, creative problem solver with a strong managerial background in CPG. You are as comfortable presenting to a Marketing Director as you are to a retail partner. We're a scrappy team, so we expect this AD not just to provide direction to designers, but also to execute your own ideas. From quick comps to dazzling After Effects creations, we want someone who can take an idea from the conceptual phase and bring it all the way to market. You have strong experience in working with epic story creators, from copy writers to video directors, and have outstanding writing skills yourself.

If you're looking to create ideas that win every award from GDUSA to The Red Dot, we humbly do this on a regular basis. Munchkin's Brand Design Department has won over 80 of the most acclaimed global awards in design and branding across all platforms, packaging to TV and everything in between, in 7 short years.

In collaboration with the CBO/Creative Director, you will:

• Help lead the global creative vision for Munchkin in alignment with marketing, product development, and digital strategies and business objectives
• Concept, design, and produce engaging strategic content and creative assets across a range of brand projects and touchpoints, including video, social and influencer campaigns, marketing and promotional, email, print, branding and logo design, packaging, media and PR programs, and whatever comes next
• Communicate and interact well with team members and supervisors across multiple departments. Work closely and build relationships with Brand Marketing, Global Marketing, Product Development, Ecommerce, and Social Media teams to drive the creative strategy across the Company
• Ensure that brand and visual identity is consistently applied to all collateral and marketing materials across the Company
• Drive creative consistency into global markets in packaging and digital platforms. Ensure consistent application and governance of the brand style guides, internally and externally
• In collaboration with the CBO/Creative Director, provide the vision for photography and direct all photography efforts for use in packaging, social media, and E-commerce
• Ensure execution of a thoughtful creative strategy and positive user interface across multiple digital platforms
• Manage a team of designers, photo/video producers by demonstrating enthusiasm for the creative landscape and new technologies; and contributing strong, inspirational, and relevant creative thinking. Ensure the Creative Team delivers on business objectives
• Other duties as assigned

Bring It!

• 10+years of experience in a managerial role for design teams with significant emphasis on interactive media at a hypergrowth consumer startup, or beloved CPG brand
• Excellent interpersonal skills:
  • You feel at your best in a team environment
  • You are a curious, patient leader who thrives coaching young designers and illustrators in daily crit sessions
  • You understand the nuances and value of the critical role of right hand to a C-Suite
  • You are a well-seasoned, graceful giver and receiver of feedback
• Excellent communication skills. You are crystal clear, transparent, and confident communicating (presenting and selling-in) creative ideas, their rationale, and the specifics of the solutions.
• Killer design chops with Advanced Adobe Creative Suite skills, including Photoshop, Illustrator, InDesign, After Effects, and ability to evaluate future tools for team productivity. You have familiarity with Word, Excel and embrace the reality that Power-Point is a necessary and powerful design tool.
• Animation and video production and are well versed in the language of the internet and social. You are comfortable executing everything from an Insta Stories and organic TikTok campaigns to short and long form videos for optimal reach on all platforms, especially mobile.
• You have impeccable taste in and appreciation for the role of music as a story telling backdrop for motion
• Demonstrate ability to concept across a variety of mediums including social, digital, print, audio, experiential and whatever comes next
• A tried-and-true Rolodex of vendors to lend a hand when needed from copy writers to stylists to video directors and editors
• Social fluency and a solid understanding of how to drive conversation and engagement across social channels
• Strong communication design sensibilities and an understanding of how composition, information hierarchy, color theory and typography work together to drive home a message
• Proven creativity in the Ecommerce space with successful follow through from concept to build
• Ability to prioritize and manage work, adhering to critical project timelines in a fast-paced environment

We Got You Covered!

As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and includes competitive salary, bonus and opportunities to earn equity. We focus on supporting employee development and growth.

We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.

To give our people flexibility, we offer hybrid work environment. Munchkin's Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and remotely from home on Tuesday and Friday.

We also provide annual weeklong global office closures giving our people a chance to recharge.

Salary range: $165,000 - $200,000 (DOE)

To learn more, visit us at

Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status.

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Job Tags

Full time, Work at office, Remote work,

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